Everlane is quickly gaining popularity for a reason. Not only do they have high-quality every day basics such as your new favorite silk button-down blouse and well-crafted loafers, but they are taking an approach to retail that isn’t often seen: transparency in cost and manufacturing.
Finding the best and most ethical factories is a top priority for Everlane. Fair wages, safe working conditions, and donating Black Friday profits to improve the lives of their factory workers. Curious about the journey of your new shoes? Find it here.
Sometimes with ethical manufacturing, a hefty price tag is attached. Everlane makes an effort to not mark-up their prices just to match the industry norms.
Everlane CEO and founder Michael Preysman swore he would never take the brand to brick-and-mortar. But he did. Here’s why: even though the costs of running a storefront are high, people still want to touch and feel the clothes. They want an experience. So, he delivered one. With an open, airy feel that matches the website aesthetic, plus a streamlined online system that makes for easy purchase tracking (and no paper receipts!), lines outside the Prince Street location in New York and Valencia in San Francisco can have eager customers waiting for up to an hour. Worth it for the $100 cashmere. Although there are still kinks to be worked out, such as the whole “ever line” thing and frequently limited sizing for clothing items, it’s clear that Everlane has shown retail stores aren’t dead.